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Change With Purpose…. or Change by Attrition… Do What It Takes to be Relevant!

Change With Purpose…. or Change by Attrition… Do What It Takes to be Relevant!

Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers and…

Is Customer Success a Newly Crafted Term For Customer Experience?

Is Customer Success a Newly Crafted Term For Customer Experience?

We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success.  A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER…